Privacy
Policy

Who we are

LMAramburo Ltd is the data controller responsible for your personal data. We operate Luxury Mex Homes, a luxury property rental and sales platform with properties and operations across Mexico, and with team members based in the United Kingdom, Mexico, and Sweden.

Our registered company is incorporated in England and Wales. As such, our primary data protection obligations are governed by the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Where we collect data from individuals in the European Economic Area (EEA), we also comply with the EU GDPR. Where applicable, we additionally respect the data protection requirements of Mexican law under the Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP).

What data we collect

We may collect and process the following categories of personal data:

• Contact information — your name, email address, and phone number, provided when you complete an enquiry form or contact us directly
• Communication content — the content of messages you send us via our contact form, email, or WhatsApp
• Marketing preferences — your email address and preferences when you sign up to receive our newsletter or property updates
• Technical data — your IP address, browser type, device information, and pages visited, collected automatically through Squarespace analytics when you use our website
• Cookie data — information stored in cookies placed on your device by Squarespace when you visit our website

We do not collect any special category data (such as health information, financial data, or identity documents) through our website.

How we use your data

We use your personal data for the following purposes:

• To respond to your property enquiries and provide you with information about our listings
• To communicate with you via email, WhatsApp, or telephone regarding properties you have expressed interest in
• To send you our newsletter and property updates, where you have opted in to receive these
• To analyse how our website is used so we can improve the experience for all visitors
• To comply with our legal obligations

We will only use your data for the purpose for which it was collected. We will never sell, rent, or share your personal data with third parties for their own marketing purposes.

Our lawful basis

Under UK GDPR and EU GDPR, we rely on the following lawful bases for processing your personal data:

• Legitimate interests — responding to your enquiries and providing information about our properties, where this does not override your rights and freedoms
• Consent — sending you our newsletter and marketing communications, which you can withdraw at any time
• Legitimate interests — analysing website usage to improve our service
• Legal obligation — where we are required to process data to comply with applicable law

Cookies & analytics

Our website is built on Squarespace, which uses cookies and analytics tools to help us understand how visitors interact with our site. Cookies are small text files stored on your device when you visit a website.

Squarespace may place the following types of cookies:

• Essential cookies — necessary for the website to function correctly
• Analytics cookies — used to collect anonymous information about how visitors use the site, including pages visited, time spent, and traffic sources
• Preference cookies — used to remember your settings and preferences

You can manage or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of the website. For more information on how Squarespace handles data, please refer to Squarespace's Privacy Policy.

How long we keep your data

We retain your personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by law. In practice:

• Enquiry and contact data is retained for up to 3 years from the date of last contact
• Newsletter subscriber data is retained until you unsubscribe or request deletion
• Website analytics data is retained in accordance with Squarespace's data retention policies

After these periods, your data will be securely deleted or anonymised.

International transfers

As a business operating across the UK, Mexico, and Sweden, your personal data may be accessed by team members in any of these locations. Where data is transferred outside the UK or EEA, we ensure that appropriate safeguards are in place in accordance with UK GDPR and EU GDPR requirements.

Our website is hosted by Squarespace, whose servers may be located in the United States. Squarespace complies with applicable data transfer requirements including Standard Contractual Clauses where required.

Your rights

Depending on your location and applicable law, you may have the following rights regarding your personal data:

• Right to access — request a copy of the personal data we hold about you
• Right to rectification — request correction of inaccurate or incomplete data
• Right to erasure — request deletion of your personal data in certain circumstances
• Right to restrict processing — request that we limit how we use your data
• Right to data portability — receive your data in a structured, commonly used format
• Right to object — object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent — withdraw consent for marketing at any time by clicking unsubscribe in any of our emails or contacting us directly

To exercise any of these rights, please contact us using the details below. We will respond to all requests within 30 days. We will never charge a fee for exercising your rights unless a request is manifestly unfounded or excessive.

Third-party links

Our website may contain links to third-party websites, including property listing platforms, social media, and partner services. We are not responsible for the privacy practices of these sites and encourage you to read their privacy policies before providing any personal data.

Changes to this policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable law. The date at the top of this page will always show when the policy was last updated. We encourage you to review this page periodically.

How to contact us

If you have any questions about this privacy policy, wish to exercise your data rights, or have a complaint about how we handle your data, please contact us:

If you are located in the UK and are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk. If you are located in Sweden or the EEA, you may contact your local data protection supervisory authority.